Team Project 3

Teams Engagement: Ch. 4

This is the video by AmazingPhil about the Oreo advertisement.

           AmazingPhil, a group of YouTube video makers from England made a video involving Oreo cookies. At first it seemed to be a harmless video about the cookie but in reality it was paid for by Oreo as an advertisement to appeal to their subscribers. They have over 2 million subscribers, so the Oreo company using this method to engage potentially new customers did not work out so well once the AmazingPhil fans found out it was actually just an ad. Many negative comments came their way and the original video on their channel was deleted. The fans found out it was intended to seem like a normal video and not an ad.

          This was a learning experience for both parties. Knowing how to engage people through social media is very critical. There is a lot of power and consequences that can come out of a situation like this. Although it may have been creative at the time, they found out quickly that it was not a proper way to engage with its fans/customers.