Final Paper Social Media Management

  Final Paper

Web Article E-How: How To Pump Gas

Purpose: Format is E-How because it would educate the audience in a cleaner chronological process on how to pump gasoline. It would help New Jersey and Oregon natives on the topic of pumping gas because it is the only states within the U.S. that requires attendants at the gas stations. Educating these residents in this practical process is important because once they leave state boarders; they would need to know this important procedure. Audience: Specifically New Jersey and Oregon commuters. Competitions: How-to websites/articles. First Step: Pull up to the gas station. Some gauges have arrows adjacent to gas pump logo that indicates which side the gas cap is on. Also, make sure you pull up to the pump that has the correct fuel type. (e.g. Diesel, Gasoline)

First Step:

Pull up to the gas station. Some gauges have arrows adjacent to gas pump logo that indicates which side the gas cap is on. Also, make sure you pull up to the pump that has the correct fuel type. (e.g. Diesel, Gasoline) 

Second Step: Turn off ignition. Turning off your vehicle is important for safety measures.

Third Step: Decide on payment method. If you decide to pay with credit/debit card you are able to pay at the pump. If you decide on cash, you must find an attendant and pay in advance.

Fourth Step: Remove the gas cap. Pop the gas tank open and turn the gas cap to the open it.

Fifth Step: Pickup the fuel nozzle. Place fuel nozzle in the gas tank opening. Some fuel pumps require you to left the nozzle before selecting the fuel grade.

Sixth Step: Select grade of fuel. Most pumps have the options: regular (87 octane rating), mid-grade (89 octane rating), and premium (91-93 octane rating). Push button to select the fuel grade.

Seventh Step: Begin fueling. Press start and pull the trigger on the gas nozzle to begin fueling the vehicle. Fuel until the trigger is released or until the pump reaches the fueling limit you paid for.

Eighth Step: Remove nozzle and place in pump. Immediately after fueling is complete, place nozzle back in pump to reduce the risk of any fuel spilling.

Ninth Step: Close up tank, retrieve receipt. Once the nozzle is in the pump, the pump will automatically print your receipt. Be sure to retrieve it as this concludes the transaction.

Articles List: 1. How-to change a tire 2. How-to drive in the snow 3. How-to buy a car 4. How-to commute to New York via Public transportation 5. How-to change your oil 6. How-to file an insurance claim 7. How-to be more fuel efficient

Podcast Kean Lifestyle

Podcast Plan

Team Project 3

Teams Engagement: Ch. 4

This is the video by AmazingPhil about the Oreo advertisement.

           AmazingPhil, a group of YouTube video makers from England made a video involving Oreo cookies. At first it seemed to be a harmless video about the cookie but in reality it was paid for by Oreo as an advertisement to appeal to their subscribers. They have over 2 million subscribers, so the Oreo company using this method to engage potentially new customers did not work out so well once the AmazingPhil fans found out it was actually just an ad. Many negative comments came their way and the original video on their channel was deleted. The fans found out it was intended to seem like a normal video and not an ad.

          This was a learning experience for both parties. Knowing how to engage people through social media is very critical. There is a lot of power and consequences that can come out of a situation like this. Although it may have been creative at the time, they found out quickly that it was not a proper way to engage with its fans/customers. 

Team Project - HAR-V

                    This is our team HAR-V. Our first team meeting we discussed our contact info and set up a Google Drive Folder. We all discussed and decided on the team name from the first letters in our names.

Jet Blue Case

               Jet Blue’s response was very different as compared to United’s response. Firstly, Jet Blue took initiative to publicly apologize. The CEO, David Neeleman made a video on YouTube to apologize and received a lot of positive feedback. They even made a “Customer Bill of Rights” which showed the steps they would take in response to service interruptions. They had a twitter account which grew tremendously after the incident and provided a better way to communicate and reach out to the customers and receive genuine feedback. They had handled the situation excellently.

                As for United, they went about handling a negative situation a bit differently. They saw the true potential of an irritated customer and the internet can have on a company. Dave Carroll went through all the proper procedures in trying to get his guitar fixed, but United was not helping him out. He used social networking to get his message across once he came to the conclusion that United was not going to do anything to help him out. It wasn’t until after he put out the video and received large recognition that United tried to take action in helping him out. By that time it was too late and United had gained a negative reputation. Companies need to realize that especially in today’s age, social media is paramount. It may not directly increase sales but its main objective is to build the brand. Many companies now use twitter as a way to have 2 way communication with their customers.